Person Specification

Post Details

Partner/Department:

Corporate Resources

Grade:

POE

Division/Section:

Corporate Property

Job Ref: DCC/09/1283
Job Title:

Business Development Manager

Skills

Requirement Essential/Desirable Measurements
Ability to communicate well both written and verbally. Confident and have a persuasiveness for “selling” your ideas. Able to produce and give presentations Essential From the application form, Probing at interview
To have significant experience in marketing and marketing techniques securing customer acquisition and retention Essential From the application form, Probing at interview
Ability to work under pressure and to tight deadlines showing drive, motivation and enthusiasm Essential From the application form, Probing at interview
Ability to use own initiative being creative and good problem solving skills Essential From the application form, Probing at interview
Have good organisational skills and attention to detail. Ability to produce accurate detailed work whilst evaluating marketing plans for effectiveness Essential From the application form, Probing at interview
Liaison professionally with Senior Officers Essential From the application form, Probing at interview

Knowledge

Requirement Essential/Desirable Measurements
To have a working knowledge of local authority business activities and Local Government working practices Essential From the application form, Probing at interview
Methods of research and gathering information in marketing practices Essential From the application form, Probing at interview
Applying different marketing principals in various organisational contexts Essential From the application form, Probing at interview
Identifying target markets and the techniques for addressing them Essential From the application form, Probing at interview
Understanding the influences upon and objectives of the public, private and voluntary sectors Essential From the application form, Probing at interview
Creating appropriate marketing plans with regard to planning workloads and implementing strategies within the division. Essential From the application form, Probing at interview

Experience

Requirement Essential/Desirable Measurements
Significant experience in a marketing and business development role Essential From the application form, Probing at interview
Significant experience within or dealing with the local government environment Essential From the application form, Probing at interview
Experience in the use of new technology Essential From the application form, Probing at interview
Experience of presenting proposals and outcomes to senior and directorate levels of management Essential From the application form, Probing at interview
Experience of planning workloads, establishing priorities within timescales and budgets. Essential From the application form, Probing at interview
Experience of working with Senior Managers from a range of organisations / businesses. Essential From the application form, Probing at interview
Experience of planning and successfully implementing strategies. Essential From the application form, Probing at interview

Qualifications

Requirement Essential/Desirable Measurements
Professional Certificate in Marketing Essential Documentary evidence, From the application form
CIM Professional Postgraduate Diploma in Marketing Essential From the application form, Documentary evidence
Be a member of one of the following :- CIM – The Charted Institute of Marketing ISP – Institute of Sales Promotion IPR Institute of Public Relations CAM – Communications, Advertising & Marketing Foundation IDM – Institute of Direct Marketing Desirable From the application form, Documentary evidence

Equalities

Requirement Essential/Desirable Measurements
Understand the Council’s Equal Opportunities Policy. Essential From the application form, Probing at interview

Other

Date Produced/Last Amendment

24/02/2009

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